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Executive
MEET THE CEO OF LUC MO WINES
Mmatlali Lucia Motloung
Education
Mmatlali Lucia Motloung holds a qualification from the Chartered Governance Institute of Southern Africa, specializing in Financial Accounting and Corporate Governance. She has over 13 years of experience in the corporate governance sector
Additional Education Includes:
  • Senior Leaders in the Wine Industry program from SA Wine and Stellenbosch Business School (for Luc Mo Wines).
  • Rough Diamond Evaluation from African Minerals College (for Luc Mo Minerals).
  • Completion of the Export Accelerator Programme, graduating with Diamond Status from the Johannesburg Chamber of Commerce and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
  • Participation in the Class of 2024 African Bank Enterprise Supplier Development Programme.
Work Experience
Ms. Motloung started her career as a Junior Bookkeeper in Morrison Murray and was later appointed as the Admin Manager of Woolworths Distribution in Durban. Her passion for governance has enabled her to work in various markets, including International Consultancy, where she helped in installing Financial Systems for Organizations such as MTN Uganda, Vodacom Tanzania and Vodacom Congo. Motloung is currently the Group Chief Executive Officer and Founder of Luc Mo Holdings which has two subsidiaries namely Luc Mo Wines and Luc Mo Minerals. The business is a Black Woman-Owned Company based in Johannesburg, South Africa. Her key focus areas in the Group and all its Subsidiaries are Strategy, Business Development, Project Execution, Project Management, Stakeholder Management, Governance and Growth, among others.
She founded Luc Mo Wines as a division of Luc Mo Holdings in 2018 and started trading informally as an agent. In 2019 Motloung approached an established farm in Stellenbosch and requested for partnership and mentorship. The addition of the wine business became personal for Lucia when she realized that process of producing good and quality wine resembled her own life journey. As she explored the industry, Motloung realized that there was a shortage of African Stories being told and later came up with the idea of celebrating the African heritage through a special wine range in collaboration with the Royals.
Leadership
In 2011, Motloung participated and graduated for the JCI (Junior Chamber International) Japan Leadership Academy held in Toyama, Japan. She became the National President of the of the organization (JCI South Africa) in 2012. In the following year, she served the same Organization at an international level as the United Nations Commissioner for Africa and Middle East where her role, amongst many others, was to promote the United Nations Millennium Development Goals to JCI National Organizations in Africa and Middle East. She is an alumni of MINDS (Mandela Institute for Development Studies).
Innovation
Motloung’s innovative abilities has seen her creating a ground breaking supreme wine collection called African Royals by Luc Mo Wines™ concept and used her knowledge in the wine industry to approximate the characteristics of the grapes with the characters of the African Royals Principal Family Members. Motloung uses her innovation and strategy talents to facilitate innovative leadership and various training sessions, team building sessions and high-level business programmes. She also uses wine making methodologies as part of her facilitation strategies and approach to help corporate clients. Motloung has done work for big entities such as Eskom, Lesaka Technologies (Listed Company) and Absa. Motloung has also developed re-beneficiated products with recycled minerals wastes to support the Luc Mo Minerals development and innovative products.
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Luc Mo Wines
Under Motloung’s strong business acumen and leadership Luc Mo Wines made the following impactful strides;
  • Admission as an Executive member of the South African Liquor Brand Owners Association (SALBA) in 2021 with the purpose of allowing the business to learn about the Wine Industry in depth. Luc Mo Wines was the first start up to be admitted as a member of SALBA in its 27 years of establishment.
  • Launched its flagship range, the African Royals by Luc Mo Wines™ in partnership with the AmaNdebele Kingdom under the leadership of His Majesty King Makhosonke II Mabhena and Her Majesty Queen Sekhothali Mabhena and Bakoena Ba Mopeli Royals in the Eastern Free State.
  • Secured trademark ownership rights of African Royals by Luc Mo Wines™
  • Participated at the 2023 German Industrial Cooperation Management Session in Germany, Passau.
  • Voted as the top 5 wines to visit at the 2023 Proudly South African Local Wine Expo at Prison Break Johannesburg.
  • Times Live as Top 5 Wines 2023 Proudly SA Wine Expo.
  • Curators of the African Royals by Luc Mo Wines ™.
  • Selected as part of the 2023 Food for Mzanzi Faces of Summer Campaign.
  • Participated as one of the delegates of the Deputy Minister of Department of Arts and Culture at the 2023 South Africa Singapore week held in Singapore where we showcased Luc Mo products and services.
  • Featured as one of the Inspirational Future Leaders on Eskom Women Advancement Programme 10 years Anniversary Coffee Table Book. Eskom is South Africa’s Power Utility.
  • Received a Legacy Awards from Kamoraleng Heritage Institute for the role played in promoting African Culture through Royalty
  • Negotiated for the allocation of 450 hectares of Land in Mpumalanga with Ndebele Royal Holdings for use as Winery Estate in the Inland Province.
  • Creator of Luc Mo Africa Month Impact Series featuring impactful speakers from the SADC region such as the MD of Eswatini Bank, CEO of AGDA, 2025 Forbes Africa Women and Women Advocacy Specialists.
Community Development
Motloung is a big believer of community development and started an initiative called “The November Babies”. The programme is aimed at encouraging individuals born in November to make a difference in society. Together with fellow November Babies, Motloung has managed to launch a mini library in Diesploot and hike for change programme where hiking is used as a tool to teach children about team work, leadership, resilience and overcoming life challenges.
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