About Us
Our Story: A Love Letter to Africa
Luc Mo Wines was born from a longing — a longing to see Africa’s beauty, dignity, and royalty reflected in the world of wine. Not as an afterthought. Not as a footnote. But as a centerpiece. As a story worth savoring.
For generations, African stories have been whispered. At Luc Mo Wines, we choose to pour them loudly.
Each bottle is more than a crafted vintage, it is a heartbeat, memory and a tribute to those who came before us and those still becoming. We created this brand to remind Africa and the world that our heritage is not only history. It is luxury, excellence worth celebrating.
Guided by Royal Bloodlines
Our journey is anchored in sacred alliances with two Royal Houses families whose legacies carry centuries of strength, leadership, and identity:
Their trust in Luc Mo Wines is not only an honour it is a blessing. It is a reminder that our wines do not stand alone. They stand on the shoulders of great Kings and Queens of Africa.
The African Royals By Luc Mo Wines™ range was created to ensure that royalty is not only remembered but is tasted, shared and lived.
More Than Making Wine: Crafting A Legacy.
Africa’s soils are rich with stories waiting to be awakened. Our winemaking is an act of devotion and a promise to treat these stories with tenderness and respect. Each vintage is made with care, patience, and humility.
We are not imitating the world but offer the world something only Africa can.
We are not just entering global viticulture. We are reshaping it, bottle by bottle, memory by memory.
Where Culture Becomes Experience
Luc Mo Wines is a sanctuary a place where people come to reconnect with themselves, with each other, and with the soul of Africa.
Through our immersive wine tourism experiences in Midrand and Muldersdrift, we create moments that feel like homecomings, Stories that stir the heart ,Flavours that awaken nostalgia,Spaces that invite reflection, laughter, and celebration Our guests do not just taste wine. They taste belonging.
Art You Can Hold: The Golden Gourds
At the heart of our lifestyle creations lies the Golden Gourds™ which is a modern tribute to the traditional vessel that once carried the ceremonial drink of our ancestors.
Holding one is like holding history, pouring from one is like giving honour and sharing with one is like blessing a moment
They are not accessories, they are inheritances.
A Toast to Africa's Story
Luc Mo Wines is more than a brand. It is a promise to honour the past, celebrate the present and to uplift the future.
Every bottle whispers, “This is who we are.” Every sip replies, “And this is who we will become.”
Meet Our Team
At the heart of our company is a dynamic group of individuals who turn challenges into opportunities. Get to know the faces behind the work—the strategists, creatives, and problem-solvers who make up our diverse family. Their unique backgrounds and collaborative spirit are what enable us to connect with our clients and community in a meaningful way.
