About the
African Royals Range

The African Royals Edition is a concept inspired by Ms. Mmatlali Lucia Motloung who is the founder and CEO of Luc Mo Wines (Pty) Ltd. As a young African woman, Motloung created this special range after noticing that there were no stories of Africans told in the wine industry.
Following a comprehensive research about the African Heritage, culture, and history, Luc Mo Wines partnered with the AmaNdebele Royals from South Africa and executed a ground-breaking wine range that includes unique hand-crafted wine accessories and wine tasting shows with a central focus on African stories.

The purpose of this legacy range is to embrace and articulate the true history of the African Royals and the communities which they represent in a respectable, elegant and sophisticated manner with the long-term ambition of also providing employment to the locals in the communities represented
by the African Royal Families who are on board as participants of the edition.

Objectives of the 
African Royals Range

Through this range, Luc Mo Wines seeks to achieve the following but not limited to objectives :

  • Embrace, celebrate and inspire positive conversations about the African Royal Families and impact they make in their respective communities which they represent;
  • Educate the local and global communities about the African Royal Families;
  • Celebrate the rich heritage of the African Royals and the communities which they represent;
  • Celebrate the rich heritage of the African Royals and the communities which they represent;
  • Restore the pride and dignity of the African Royals and that of their communities;
  • Embrace and promote the natural beauty of what African Royals and their communities has to offer
  • Create employment through the manufacturing of the selected wine accessories and African Royals Wine Shows.

His Majesty

King Makhosonke II Mabhena

John Frank

Developer

John Frank

Developer

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John Frank

Developer

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